The Real Deal with Jason Silverman with Brian Smith
Welcome to this edition of THE REAL DEAL with Jason Silverman!
Jason Silverman got a chance to catch up with an amazing Real Deal guest… Mr. Brian Smith…you know, the founder of UGG Boots! Brian shared some amazing insight into what it takes to build a billion dollar brand. It’s NOT what you think!
This specific podcast is super important stuff for anybody/everybody who is looking to take their business to THE NEXT LEVEL. You’re going to get a ton of value from this one!
Strap yourself in and get ready! This is going to be great!
A little about Brian Smith…
Brian Smith is the Founder of the world famous UGG Australia Brand.
Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia.
While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US.
With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years.
Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.
Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners.
He spends his time with his family and friends in Southern California and enjoys surfing and contributing to humanity.
Listen to today’s podcast and discover:
- What got Brian to decide to bring UGG boots to America
- How do Brian build a market for a product when there wasn’t a perceived need?
- How did Uggs get into the mainstream stores?
- When Brian discovered that this was a seasonal product for the market he was targeting, how did UGGS survive the lean times?
- Many people seem to be afraid to start something because they don’t know exactly how to do it. There wasn’t really a roadmap for Brian to follow…so what kept him going?
- Who was UGGS’ ideal target customer, how did that evolve?
- What are some character qualities that Brian drew from that helped him experience the level of success that he had?
- When did UGGS first realize a profit and become self-sustaining?
There was a period of time where Brian had the UGG girls help promote the boots. What was the outcome…
Did LUCK play any part in UGGS success?